Don’t give people what they want, give them what they need.

Joss Whedon
About This Quote

This quote, written by the founder of Alcoholics Anonymous (AA) is about understanding what motivates consumers. The idea behind this quote is that by giving people what they want, consumers are likely to buy more. However, if you give them what they need, consumers are more likely to make wise choices by saving money, buying less or even quitting drinking. This means that small adjustments can have a significant impact on sales and sales growth.

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